Uno Agency

Bara is a backpack online store based on
London, UK. One of our latest projects was to develop a new
responsive, multi-language website.

The Challenge

Bara nestled right into our wheelhouse. A dynamic co-working space attracting entrepreneurs, tinkerers, and creatives in the tech hub of Ann Arbor, Michigan, they wanted a lifestyle brand—a complete ecosystem of brand visuals and assets that could be worn, posted, shared, and nodded at by others in the know. The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community, welcoming both new and established members with the same energy and agility as the physical spaces.

Our Approach

Our approach was to present the site as a visual editorial platform with quarterly features based on
events and occasions the brand was focused on. Each quarterly focus would be marked by the hero
and custom tags that filter content.

“The website and tools you’ve given
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”

- Lucas Antony, CEO at Bara Co. -

Reception

After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.

Bara Fashion App

Bara is a backpack online store based on
London, UK. One of our latest projects was to develop a new
responsive, multi-language website.

The Challenge

Bara nestled right into our wheelhouse. A dynamic co-working space attracting entrepreneurs, tinkerers, and creatives in the tech hub of Ann Arbor, Michigan, they wanted a lifestyle brand—a complete ecosystem of brand visuals and assets that could be worn, posted, shared, and nodded at by others in the know. The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community, welcoming both new and established members with the same energy and agility as the physical spaces.

Our Approach

Our approach was to present the site as a visual editorial platform with quarterly features based on
events and occasions the brand was focused on. Each quarterly focus would be marked by the hero
and custom tags that filter content.

“The website and tools you’ve given
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”

- Lucas Antony, CEO at Bara Co. -

Reception

After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.

Aqua Logo Redesign

Updated portraits of all Instrument employees for the new Instrument site. A unified look and background
allows photos to mesh seamlessly online. To see it live check out:
https://example.domain/denima6vsco

Denim Style In A6 VSCO

Updated portraits of all Instrument employees for the new Instrument site. A unified look and background
allows photos to mesh seamlessly online. To see it live check out:
https://example.domain/denima6vsco

Superhero Coming

Description

Having previously worked with Lynda on other projects, she came to us when she was in need of someone to redesign her two new websites. We used the same framework for both Lynda Marie Couture Millinery and FLEUR by Lynda Marie, but customized the design so each stood strongly on its own. Since both businesses focus on great imagery, our main goal was to showcase.

Character Illustration

Reception

After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.