Uno Agency

Bara is a backpack online store based on
London, UK. One of our latest projects was to develop a new
responsive, multi-language website.

The Challenge

Bara nestled right into our wheelhouse. A dynamic co-working space attracting entrepreneurs, tinkerers, and creatives in the tech hub of Ann Arbor, Michigan, they wanted a lifestyle brand—a complete ecosystem of brand visuals and assets that could be worn, posted, shared, and nodded at by others in the know. The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community, welcoming both new and established members with the same energy and agility as the physical spaces.

Our Approach

Our approach was to present the site as a visual editorial platform with quarterly features based on
events and occasions the brand was focused on. Each quarterly focus would be marked by the hero
and custom tags that filter content.

“The website and tools you’ve given
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”

- Lucas Antony, CEO at Bara Co. -

Reception

After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.

Toucan

Hi! Honey Jar

The building was an enormous one, rearing its lofty head fully a thousand feet
into the air. But few buildings in Zodanga were higher than these barracks,
though several topped it by a few hundred feet; the docks of the great
battleships of the line standing some fifteen hundred feet from the ground,
while the freight and passenger stations of the merchant squadrons rose nearly

Golden Feather

Idea & Concepts

At the early stage of logo development, the designer started to explore the idea of the new healthy lifestyle, new approach to the restaurant business and futuristic service.
From the very beginning, there appeared the concept of red silk ribbon which would convey those associations. As a result of the creative search for the symbol, the designer came up with an idea to take the first letter of the company name and give it an image of the red ribbon and save the futuristic mood that service brings.

Logo Official

The brand experience ties to the history of the space, the
refinement and character of the interiors, the uniqueness of the service,
and the niche industry they occupy.

Stationary

Business Card

To design business cards, we created a catchy graphic element: the red ribbon which would represent brand’s idea of the new lifestyle.

Envelope

For minimalistic and stylish look, the envelope design featured solid colors and the simplified version of the logo.

Letterhead

The letterhead followed the general stylistic concept and consistent visual presentation. The designer created the unique and though-out layout of the information.

Naix Creative Agency

Naix Creative Agency

The building was an enormous one, rearing its lofty head fully a thousand feet
into the air. But few buildings in Zodanga were higher than these barracks,
though several topped it by a few hundred feet; the docks of the great
battleships of the line standing some fifteen hundred feet from the ground,
while the freight and passenger stations of the merchant squadrons rose nearly

Boutique App

Bara is a backpack online store based on
London, UK. One of our latest projects was to develop a new
responsive, multi-language website.

The Challenge

Bara nestled right into our wheelhouse. A dynamic co-working space attracting entrepreneurs, tinkerers, and creatives in the tech hub of Ann Arbor, Michigan, they wanted a lifestyle brand—a complete ecosystem of brand visuals and assets that could be worn, posted, shared, and nodded at by others in the know. The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community, welcoming both new and established members with the same energy and agility as the physical spaces.

Our Approach

Our approach was to present the site as a visual editorial platform with quarterly features based on
events and occasions the brand was focused on. Each quarterly focus would be marked by the hero
and custom tags that filter content.

“The website and tools you’ve given
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”

- Lucas Antony, CEO at Bara Co. -

Reception

After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.

Bara Store

Bara is a backpack online store based on
London, UK. One of our latest projects was to develop a new
responsive, multi-language website.

The Challenge

Bara nestled right into our wheelhouse. A dynamic co-working space attracting entrepreneurs, tinkerers, and creatives in the tech hub of Ann Arbor, Michigan, they wanted a lifestyle brand—a complete ecosystem of brand visuals and assets that could be worn, posted, shared, and nodded at by others in the know. The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community, welcoming both new and established members with the same energy and agility as the physical spaces.

Our Approach

Our approach was to present the site as a visual editorial platform with quarterly features based on
events and occasions the brand was focused on. Each quarterly focus would be marked by the hero
and custom tags that filter content.

“The website and tools you’ve given
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”

- Lucas Antony, CEO at Bara Co. -

Reception

After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.